Dubick & Associates
Marketing and distribution planning for financial services firms
Articles
Client trust: It is yours to lose 3/21/2010
A recent survey showed that investors trust their brokers or financial advisors more than their friends, portfolio managers or corporations. For advisors, one key to making sure they don't lose client trust is to set up and articulate service standards and by using new tools and good communication, they can take their practices to the next level.
Taking Tips from Madison Avenue 1/24/2010 Advisors aiming to expand client rosters can learn from tactics of consumer product companies. Product marketers have long understood the value of free samples, word of mouth, advertising and public relations to create greater awareness of their products which advisors can use for their businesses.
Collaring Stock Positions Can Reduce Risk 1/12/2010 For many high net worth individuals, company stock or stock options are a key component of their compensation package.
An opening is a grand opportunity 10/18/2009 An advisory board can help you from the very start if you are launching or moving your practice. The new beginning is an excellent marketing opportunity for advisors if they are ready to make the most of it.
Questions to consider before changing firms 9/20/2009
The key factors to consider before changing firms are whom to target, who will come along and who will provide support. Advisors should consider these three marketing questions and have answers before deciding to move.
How prospects really size you up 7/19/2009 Most financial advisors assume that every prospect follows a “buying funnel” but a new research found that underlying most emotionally influenced buying decisions are perceptions of risk and reward. For advisors it is then important to maximize "risk control mechanisms" to help prospects manage the risk in selecting an advisor.
What do you want them to say about you? 7/21/2008
As
an advisor, your brand is what others say about you or your firm - whether it’s
your clients, prospects, or even the competition. To create an effective brand
strategy - decide what’s important to clients and put it first.
Brochures
Options and the Financial Advisor
Did you know that half of all advisors used options in 2010, including 85% of advisors with books over $100 million? Advisors say that clients are increasingly clamoring for listed options in a volatile market, and options strategies are becoming more diverse and sophisticated. Check out OIC's survey of advisors and find out why providing options strategies is practically required if you want to attract wealthier clients and grow your book.
Options and the Options Investor
In 2009, options trading in the U.S. set a new record for the seventh year in a row with trades of over 3.6 billion contracts. A recent national survey showed that options investors are affluent, bright and strategic and advisors should consider options to generate income, provide risk management and offer real portfolio customization.STARTM Asset Management Platform by Partnervest
The goal of Partnervest's STARTM Asset Management Program is to generate income and decrease exposure to market risk for its investors. The brochure discusses the value of using options for income generation and risk management.
